Education

My Experience

Indiana University Bloomington, August 2022-May 2025

Bachelor of Arts, Media Concentration in Advertising

Devised a targeted ad campaign aimed at increasing the visibility and awareness of The Trojan Horse restaurant within the IU undergraduate community.
Directed a team of peers, managing project timelines and deadlines, controlled campaign materials, and oversaw client communications.
Spearheaded the creation of the campaign's strategy deck, effectively conveying key objectives, insights, and deliverables.
Crafted copy for social media, print ads, and OOH assets, to ensure messaging resonated with the target by using a tone and language that aligned with the restaurant’s brand values.

Strategized campaign proposal around the 6th pillar of ICC’s 2035 Prosperity Plan.
Executed solution through SEO landing page and display ads that incentivized volunteer opportunity initiatives to improve Indiana’s health and wellness.

Designed promotional strategies using social media platforms and local advertising to increase undergraduate NIL contributions for the Hoosiers Connect NIL collective.
Developed and executed an integrated marketing proposal that incorporated visual design, social media content, and athlete endorsements.

Worked within a team to design marketing materials and develop a strategy deck, aligning with target audience segmentation.
Used analytical tools (e.g., MRI Simmons) to research and understand consumer behaviors, aiding in the development of targeted digital ads and print flyers.

Implemented cross-channel marketing initiatives supporting commercial benefits and Medicare Advantage programs with integrity and regulatory compliance across campaigns, events, and digital efforts.
Created and managed a wide range of in-house digital and print materials, including brochures, flyers, presentations, and web assets using Adobe Creative Suite and Canva to support internal teams, broker partners, and member engagement efforts.
Produced and optimized targeted email and social media content via Constant Contact, leveraging segmentation, timing, and A/B testing to enhance engagement and drive conversions.
Collaborated with cross-functional teams to execute outreach events, digital promotions, and internal communications tailored to diverse audiences, including employers, members, and Medicare-eligible individuals.
Evaluated campaign analytics and market trends to guide strategy adjustments, uncover new opportunities, and improve audience acquisition and retention.