The Trojan Horse
Team Ind-ad-a
The Executions
Out-of-Home
Social Media Shorts
The Trojan Horse restaurant is a Bloomington, Indiana Classic that offers a wide variety of Greek and Mediterranean staples. Located right off of the downtown square on the historic Kirkwood Avenue, the restaurant has local audience’s acclaim. Although their location is directly adjacent to their sought-after demographic’s stomping grounds at Indiana University. So, they approached student advertising teams to devise an initiative to bring in more students and gain more awareness.
The challenge
Team Indi-ad-a sat down and got to work on a campaign initiative that emphasized a light-hearted approach of messaging directed at traditional college student matters. Therefore, we advertised that The Trojan Horse is a space for students to take a break from their school stress, and we want to incentivize them to take it less seriously when they are dining here. To emphasize that the Trojan Horse is a relaxing space away from school, the purpose of this campaign would be to give students a new perspective on their school challenges. By giving each concept cleverly worded “T/F” questions that playfully reference menu items and reference their school-related matters, our target will see the emphasis The Trojan Horse puts on having a stress-free environment.
