Warby Parker Creative Campaign

Warby Parker specializes in optimal eyewear, yet they strive to provide equal opportunity in eyesight with their Buy-a-Pair, Give-a-Pair program, which they want to advertise their products as such. These split-face visual concepts allow the viewer to clearly see the dual impact of their purchase, both for themselves and for someone else in need. It makes the global reach of Warby Parker’s initiative feel personal and relatable. By focusing on the emotional connection between the two individuals, the campaign aims to make the viewer feel like they are part of something bigger, amplifying the program's impact.